Hospitality Tomorrow a virtual conference by Bench Events
Alia Centofanti Director of Interior Design attended Hospitality Tomorrow a virtual conference by Bench Events
12 May 2020
Alia Centofanti Director of Interior Design attended Hospitality Tomorrow a virtual conference by Bench Events on the 12th May, for her the key takeaways were:
‘It was a wonderful experience, not only was there one main virtual stage presentation format with an incredible list of speakers and contributors but there were also separate exposition Company virtual booths like DLA Piper, CBRE and Stuart + Partners, along with interesting focused virtual Breakout sessions, so three virtual platforms one could follow throughout the day.
There was the ability to contribute by way of chats for each area so that you could contribute and ask questions and participate. One also had the ability to participate in Polls and connect with People directly. What truly differentiates this virtual event from others was that one could network, these networking sessions connect you to a suitable match through the Bench event platform.
This type of event definitely is the format to be encouraged for future events, particularly in this time where it is more difficult to connect and yet this is so fundamental to the success for an industry to thrive, be competitive and encourage innovation. Hats off to Jonathan Worsley and Matthew Weihs and team from Bench events for making a complex virtual event work and operate much like events we are all used to attending in person, while also making it look and feel easy and relevant for its time.
Within these virtual sessions some of the best takeaways from the panel contributors and speakers were some parts optimism some parts realism, such as ‘safety is the new luxury’ and ‘This is the greatest opportunity for change in our lifetime, we have to be brave’ and ‘Love spreads faster than any virus’ while talking about maintaining wellbeing and communication with your team.
For me the main insight for design is the ability to show flexibility and resilience with an acknowledgement that this will be a challenge for many hospitality companies to maintain a sustainable business in these new normal times. We as designers need to demonstrate the necessary empathy and a real understanding of the anxiety hoteliers and their target clientele are facing now, to problem solve a path to a viable solution for the future of the industry.’