ColladoCollins were selected to deliver a scheme within the Gants Hill Area Action Plan, including massing that stepped up from three storeys on the Gants Hill roundabout to seven storeys along Eastern Avenue.

The scheme proposes leisure uses at ground floor including a community cinema and health and fitness club. The elevation on Eastern Avenue features patterned brickwork inspired by the 1920s wall hangings by Anni Albers to reflect the Art Deco heritage of the area.